Search Engine Marketing
A properly structured and managed Pay-Per-Click campaign can provide a business with the best opportunity to quickly and consistently acquire new customers, maximize return on investment, and dominate their local competition.
You might be surprised at the number of people in your local area who are searching online for exactly what you have to offer. These are potential customers, looking for a business like yours.
Existing or Return Customers
are likely to search for your business by name (e.g. "John's Auto Repair") and, as a result, your business listing shows up in their search results. **If it doesn't....you need to stop reading this and call us NOW!
Prospective Customers
however, tend to search by business category and city (e.g. "Auto Repair YOUR CITY"), in which case it's likely your business won't show up - especially if you're in a smaller neighboring city or town, but there's good news.....
More often than not, they're looking for information you could easily provide in a search ad - be it your expertise, a special offer, or the latest sought-after product. Search Engine Marketing (SEM)
is an incredibly cost-effective way to give your business the best opportunity to capture those prospective before your competition catches their eye....and you only pay when it WORKS!
Showing Up When It Counts
Search Engine Marketing with Google Ads can help you reach customers when they're actively searching for a business like yours.
- Fast, easy setup - Tell us about your business, choose your goal, and we'll do the rest.
- Reach your best prospects - Show your ads to people at the exact moment they search for businesses just like yours.
- Only pay when your ads work - You'll only pay when your ad catches someone's interest and they click on it to visit your website and learn more about your business/services.
Is SEM the same as SEO?
If you’ve been researching Internet marketing, you have probably come across these terms:
- Search Engine Optimization, or “SEO”, is referring to how a website is constructed, page content, meta tags, sites linking in, and other factors that determine how a search engine like Google interprets and ranks your website.
- Pay Per Click, or “PPC”, refers to paid placement that only costs you money when your ad is clicked on and someone visits your site.
- Search Engine Marketing, or "SEM" involves promoting your website to increase visibility through both optimization and paid advertising.
Having a website that is properly “optimized” will have a positive impact on the performance of your PPC campaigns, so it is important to understand the relationship between the different forms of online marketing.
SEM in a Nutshell
We research your market, setup targeted ads and handle the daily management of your account for you. All you have to do is focus on the new customers being generated for your business and provide them with 5-star service. Our search engine experts closely monitor your account to ensure that you maintain top positions in results and report back to you with anything we feel could improve your campaign.
Interested in our search engine marketing services?
We can have a custom ad campaign setup and running for you within 48 hours. Give us a call today and we can discuss the details of how it works and set a realistic expectation for you.